Type 01 A continuation of radical creativity

Type 01. Different. Yet unmistakably Jaguar.

Today it is the revolutionary Type 01 that is stirring emotions across the world and continuing the tradition of non-traditionalism.

The ‘Type’ in the name nods to our provenance. The ‘zero’ is symbolic of zero tailpipe emissions. And the ‘one’ refers to its status as vehicle one in our new lineage as we reset for the future.

A vehicle so singular in its creation it has over 250 patents filed in its name. A vehicle that demanded 01 of a kind designers and engineers. People of rare creativity and resilience, to hold their nerve when every instinct is to compromise.

This story of uniqueness that can be seen throughout the bloodline. Exuberant modernism, creative flourishes, imaginative touches. Jaguar has always taken the untrodden path with confidence, always demanded originality, always leapt into the unknown without fear.